Technical Coffee & Equipment Writer

Freelance / Part-Time | Remote | $150 per Completed Product Listing

Coffee Bros. is looking for a Technical Coffee & Equipment Writer to help us build and expand the equipment side of our e-commerce business.

This is a flexible, project-based role for someone who understands specialty coffee, is comfortable researching coffee and espresso equipment, and can turn highly technical manufacturer information into polished, accurate, conversion-ready product pages.

Our ideal candidate sits somewhere between a coffee professional, technical researcher, e-commerce content manager, and copywriter. You don't need to be an espresso machine technician, but you should understand coffee equipment well enough to know what information matters, where to find it, and how to explain it to someone considering a purchase.

The initial project will consist of a minimum of 15 equipment listings at $150 per completed listing, with significant potential for additional equipment, editorial, and content work for the right person.

What You'll Do

Coffee Bros. already has established Shopify product-page templates and examples of completed equipment listings.

Your job will be to take a new or minimally developed equipment listing and turn it into a complete, customer-ready product page.

For each product, you will independently research and gather the information needed to build the page. This may include working within equipment manufacturers' PIM systems, locating and reviewing product manuals and technical PDFs, researching manufacturer websites, gathering specifications, and sourcing approved product imagery.

You will then translate that information into a finished Coffee Bros. product page.

Responsibilities will include:

• Researching espresso machines, grinders, brewers, and other coffee equipment
• Working with manufacturer PIM systems, technical documentation, product manuals, specification sheets, and other primary sources
• Identifying the features and specifications that actually matter to a prospective customer
• Writing and editing product descriptions in the Coffee Bros. brand voice
• Translating technical information into clear, approachable, customer-friendly language
• Building product pages directly within our established Shopify templates
• Populating product features, specifications, descriptions, FAQs, and other required page elements
• Sourcing appropriate manufacturer-provided product imagery
• Cropping, resizing, and preparing imagery for web use while maintaining image quality and appropriate file sizes
• Uploading and organizing imagery within the product page
• Using AI tools thoughtfully to help research, organize, condense, and optimize source material
• Independently verifying technical information rather than relying on AI-generated specifications or claims
• Reviewing completed pages for accuracy, consistency, formatting, and presentation
• Delivering pages that are as close to publish-ready as possible without significant additional editing

Who We're Looking For

First and foremost, you should know coffee.

This position is intended for someone who already understands the specialty coffee industry and has a genuine interest in the equipment used to make great coffee.

You might currently or previously have worked as a barista, roaster, coffee educator, equipment salesperson, technician, café manager, coffee writer, content creator, or within another part of the specialty coffee industry.

You should have:

• Strong working knowledge of specialty coffee
• Familiarity with espresso machines, grinders, brewers, or other coffee equipment
• Experience working within Shopify or a similar e-commerce platform
• Excellent online research skills
• The ability to navigate technical documentation and identify relevant product information
• Strong copywriting and editing skills
• The ability to explain technical concepts without making them unnecessarily complicated
• An understanding of how product content differs from traditional editorial writing
• Basic image-editing capabilities, including cropping, resizing, and preparing images for web use
• Comfort using modern AI tools as part of your research and writing workflow
• Strong attention to detail, particularly when working with technical specifications and product claims
• The ability to work independently within an established content framework

Previous experience with an equipment retailer, espresso machine manufacturer or distributor, coffee roaster, café, or specialty coffee publication is highly desirable.

Hands-on experience with espresso equipment is a major plus.

How the Work Is Structured

This is not a traditional hourly writing position.

The initial project will consist of a minimum of 15 product listings at $150 per completed listing, representing at least $2,250 in initial project work.

Coffee Bros. will provide access to our established Shopify product-page structure, examples of completed pages, brand guidelines, and relevant manufacturer resources or PIM systems where applicable.

From there, we are looking for someone capable of taking ownership of the process.

You should be comfortable starting with a relatively bare product listing, independently finding the information and assets required, and returning a polished page that requires minimal additional work before publication.

Selection Process

After reviewing applications and relevant work samples, we expect to select a small number of finalists to complete one paid product listing at our standard $150 per-listing rate.

Finalists will be given the same coffee equipment product and access to our existing Shopify product-page framework.

The assignment will reflect the actual work involved in the position: researching manufacturer resources, locating technical documentation, gathering specifications and imagery, writing and organizing the content, preparing web-ready images, and building the finished page in Shopify.

We will evaluate the completed assignment based on:

• Technical accuracy
• Depth and quality of research
• Completeness of the finished page
• Quality and clarity of writing
• Ability to maintain the Coffee Bros. brand voice
• Understanding of the customer and purchase decision
• Image selection and preparation
• Shopify execution
• Attention to detail
• Overall readiness for publication

The selected writer will then move into our initial batch of 15+ paid product listings.

Potential for Additional Work

While the initial project is specifically focused on equipment product pages, our larger goal is to find someone with whom we can develop an ongoing relationship.

Writers who demonstrate exceptional technical knowledge, research ability, copywriting, reliability, and a strong understanding of the specialty coffee industry may have opportunities to expand into:

• Additional equipment launches and product pages
• Hands-on espresso machine, grinder, and brewing equipment reviews
• Long-form technical equipment evaluations
• Equipment comparisons and buying guides
• Specialty coffee educational content
• Blog and long-form editorial content
• Product-page and existing-content optimization
• Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) content
• Other technical and educational projects across the Coffee Bros. website

For select assignments, Coffee Bros. may also provide equipment directly to the writer for extended hands-on use and evaluation, with the opportunity to keep select equipment in exchange for comprehensive testing and editorial coverage.

These assignments would go well beyond compiling manufacturer specifications. We want writers who can actually brew with, test, evaluate, and understand the equipment, then translate that experience into credible and useful content for our customers.

For someone deeply interested in specialty coffee and equipment, this role has the potential to grow considerably beyond the initial product-listing project.

About Coffee Bros.

Coffee Bros. is an independent specialty coffee company founded by brothers Dan and Nick.

We believe exceptional coffee is built through collaboration—from the relationship between producer and roaster to the balance between art and science required to brew an exceptional cup.

Alongside our roasted coffee program, we offer a curated selection of espresso machines, grinders, and brewing equipment.

Our goal is not simply to sell equipment.

We want to give customers the information, education, and context they need to understand what they are buying, why particular features matter, and which equipment is right for the way they make coffee.

That same philosophy should come through in every product page and piece of equipment content we publish.

How to Apply

Please send us:

• A short introduction and overview of your specialty coffee experience
• Any professional or personal experience you have with espresso machines, grinders, brewers, or other coffee equipment
• Your experience working within Shopify or other e-commerce platforms
• 2–3 relevant writing, editorial, or product-content samples, if available
• Any examples of equipment reviews or technical coffee content you have previously created
• A brief description of the espresso setup and/or coffee-brewing equipment you currently use or are most familiar with

We're particularly interested in hearing from people who already participate in the specialty coffee community and understand the difference between repeating a manufacturer's specifications and explaining why those specifications actually matter to the person buying the equipment.

If you love coffee equipment, enjoy digging through technical information, and know how to turn that information into useful and compelling content, we'd like to hear from you.