GROWTH MARKETING MANAGER

GROWTH MARKETING MANAGER | ARLINGTON, TEXAS | Full Time | Hybrid

YOU'VE BEEN THE ONE DOING THE WORK. NOW OWN THE OUTCOME.

You've built campaigns that generated revenue, not just impressions. You've written emails people actually opened, analyzed funnels, and figured out where they leaked. You've done it with limited resources because that's how it works at your company. And yet the role you're in doesn't match what you're capable of. You want ownership, not tasks. You want to see the direct line between what you do and what the business earns.

At Texas Coffee School, you'll own two mandates from day one: fill more seats in our classes and build the systems that turn our alumni into a long-term revenue channel. Enrollment growth is the immediate priority. The alumni engagement system is a parallel build you'll design and develop as you get established. As you integrate and prove your capabilities, the role expands into full ownership of the marketing function. This growth path is structured and intentional. You won't be asked to do everything immediately. You will be expected to grow into everything over time.

WHY THIS ROLE MATTERS

Texas Coffee School is the nationally recognized leader in coffee business education. Since 2010, we've helped entrepreneurs across all 50 states open and grow profitable, independent coffee businesses. More than 750 coffee shops have opened as a direct result of our training. We have a growing alumni base, a flagship product many graduates call "life-changing," and significant room to grow. 

THE ROLE

This is a demand generation and alumni engagement role at a small, high-performing company. You'll work directly with the founder and CEO, a former award-winning advertising agency creative director with decades of experience in brand strategy, messaging, and consumer psychology. That means a real seat at the table, direct influence on business decisions, and the kind of hands-on mentorship in marketing and business strategy that most mid-level roles at bigger companies will never offer you. You'll own the marketing strategy for class enrollment growth, coordinate execution across internal team members and external contractors, and build a post-graduation engagement system. External contractors handle paid media and content today. You'll own the strategy across all efforts from the start, with a clear path toward managing content, social, and paid media directly as the role expands.

Every class you help fill puts someone on the path to building a business that changes their life and the community they serve.

SCHEDULE

Monday through Friday. Hybrid at our Arlington, TX facility. Rarely exceeds 40 hours per week. You'll work several days per week from our training facility alongside the training team, in an environment where you can see the direct impact of your work every class day.

RESPONSIBILITIES

Demand Generation

• Own the marketing strategy for class enrollment growth across all channels
• Manage and optimize the full conversion funnel from first touch through registration
• Build and execute email marketing campaigns including segmentation, automation, and performance analysis
• Coordinate with external paid media contractor on campaign strategy, targeting, and spend
• Identify and test new acquisition channels and tactics based on performance data

Alumni Engagement and Lifetime Value

• Design and build a structured system for engaging alumni at every stage of their journey, from pre-opening through established business owner
• Identify what graduates need and would pay for at each stage, and build the outreach and offers to match
• Drive enrollment in secondary classes through targeted outreach to alumni at the right point in their business lifecycle
• Design and launch a referral program that turns successful graduates into a lead generation channel

Coordination and Growth Path

• Manage multiple marketing workstreams and coordinate across internal team and external contractors
• As the role expands: take ownership of content strategy and creation, and increasing responsibility for paid media

QUALIFICATIONS

• 3–6 years of hands-on marketing experience across multiple channels. You've been the person doing the work, not managing people who do the work
• A track record of personally generating measurable revenue through marketing. You can name specific campaigns you executed and what they produced
• Strong on both sides: analytical (Google Analytics, email reporting, conversion data) and creative (writing, design, video editing)
• Excellent written communication. Your writing must convert, not just communicate
• Self-directed. Your first instinct when something needs doing is to figure out how

COMPENSATION AND BENEFITS

• $62,000–$75,000 depending on experience plus performance bonuses
• Health insurance available after 4 months
• Paid vacation that increases with tenure
• Paid sick time and paid company holidays
• Full weeks off for Thanksgiving and Christmas
• Occasional three-day weekends
• Professional development and opportunities to attend major industry events

WANT TO GET IN FRONT OF DECISION MAKERS FASTER?

Apply on our website: https://texascoffeeschool.com/employment-opportunities/