All coffee lovers becoming one through direct trade
TYPICA is an online platform where coffee producers and roasters from around the world can engage in direct trade of rare and unique coffees, starting from just one jute bag.
We offer the diverse charms of coffees nurtured by the terroir of their origins and the hands of each individual producer.
Story
We named TYPICA from the coffee variety Typica, which is said to be the closest to the original seed of coffee. We chose the name out of our wish to value the foundation and the essence of a thing. Coffees and people each have a different character depending on the environment and the sensitivity of the people who produce and raise them. Our hope for the world is to create the place where people can enjoy the diversity of each personality and ‘the TYPICA’ (the true nature of the person) that everyone has.
Vision
Coffee producers are forced to switch to producing other crops or leave the farms due to climate change caused by global warming and unstable international pricing. Direct trade is one of the ways to buy and sell coffee at a fair price, but it has not been easy for many smallholders and roasters due to problems with volumes and cash flow. Our idea is to create a world where people, regardless of the scale of their business, can trade directly and ensure transparency in the supply chain and pricing. TYPICA aims to make everyone involved in coffee happy from producers to consumers by offering ‘transparent coffee.
Our values
Unique
The TYPICA trademark is proof that the coffee is of high-quality and traded directly through TYPICA while proving the transparency of the supply chain and price.
Fresh
TYPICA makes full use of technology to create an environment that allows producers to provide fresh green coffee beans, which they just harvested and processed promptly.
Transparency
TYPICA discloses the supply chain and the price breakdown for all lots. By ensuring transparency, we maintain fair profitability for producers and the others involved in the coffee industry and enhance the sustainability of coffee.
Narratives
Every coffee has a story to tell about production areas and the producers. To tell the stories along with the coffee, we provide a wealth of content such as photos, movies, and blogs.