Joe Coffee Company was founded in 2003 by Jonathan Rubinstein as a singular specialty coffee house in Manhattans West Village with the simple vision of brewing high-quality, unique coffees and creating a welcoming space for our community.
We have since expanded to 20 cafes in New York and operate its own Roastery in Long Island City, yet our mission remains unchanged: to serve excellent coffee with warm hospitality in every one of our communities.
At Joe, we believe the secret to a great coffee experience relies just as much on the coffee as it does the barista, which is why we foster and promote the continued education and success of our baristas through industry-leading professional training. As an early pioneer of artisan coffee to New York, we are proud to continue to innovate, grow, and lead as the specialty coffee movement expands.