$125,000 - $140,000 yearly
The Lakewood Group
Remote (USA)
Job Summary
The Senior Brand Manager will oversee the digital first, omni-channel 360 calendar and work directly for the CMO, setting goals, connecting data points across a variety of marketing and distribution channels and providing direction for the overall cross functional marketing and external creative teams. The ideal candidate will have omni-channel experience and a commercial marketing background with an understanding of how innovation, pricing, distribution and advertising and promotion practices work together to build brands. As a problem solver with a strong background on data analysis and reporting, you will have the opportunity to make business cases for a variety of tactics to test, learn and grow our business.
Subject matter expertise is required in social and influencer marketing, retail marketing, data reporting and analysis and creative 360 storytelling – from concept to execution and optimization.
Responsibilities...