2 jobs found

Job Summary The Senior Brand Manager will oversee the digital first, omni-channel 360 calendar and work directly for the CMO, setting goals, connecting data points across a variety of marketing and distribution channels and providing direction for the overall cross functional marketing and external creative teams. The ideal candidate will have omni-channel experience and a commercial marketing background with an understanding of how innovation, pricing, distribution and advertising and promotion practices work together to build brands.   As a problem solver with a strong background on data analysis and reporting, you will have the opportunity to make business cases for a variety of tactics to test, learn and grow our business.      Subject matter expertise is required in social and influencer marketing, retail marketing, data reporting and analysis and creative 360 storytelling – from concept to execution and optimization.   Responsibilities...

Job Description: Our work at Crop to Cup revolves primarily around the goal of extending a genuine invitation to smallholder producers across the coffee belt to participate in specialty coffee.  Our work within producing countries to that end, is quite varied and contextually informed, but domestically our charge is quite simple - to represent these producers and their coffees to the best of our ability.  We are their marketing agents. This translates into building relationships with the N. American (US + Canada) roasting community, engaging them in our work, and demonstrating our progress (overcoming quality and quantity challenges) over the course of our work with producers.  It's important to recognize that we are not coffee hunters (cup chasers), that we will meet a producer where they are (from a quality perspective) and import a range of qualities - with our spot offers representing coffees that score 85+ on our tables.  From our vantage, specialty coffee is not...